Valentine’s Day is just around the corner and is one of the key dates in the 2020 calendar for increasing sales on a global scale. In 2019 dining out was the category which had the estimated highest spend. Fashion, luxury, food and leisure are all topping the predictions for an increase in spend this year.
Retailers can take advantage of the commercialisation of Valentine’s Day when customers want to feel the love by increasing their communications. Coming out of Blue Monday in January, consumers get a spring in their step going into February and are more open to seasonal marketing messages. Traditionally, flowers and chocolate were the safe options for consumers, but times have moved on and they’re looking for new inspirations and new ways to show how far their love goes, and typically will research their gifts in order to get that must have one-off deal and value for money.
The time is now to entice your customers in and grow sales. Valentine’s Day promotions can increase online visits, purchases and footfall to stores. With the highest open rates and read rates when compared to any other marketing channel, SMS text messaging provides the best opportunities for retailers to ensure their message is read. A simple SMS can direct customers to your brand, website and in-store. Offer a something for nothing, for example promotional discounts or even just free delivery, and this can be enough to ensure customers buy from you rather than your competitors.
Many retailers are taking a further step beyond the traditional simple SMS text message. Retailers can send Coupons and Rich SMS messages which are on brand and can include product images, videos, calls-to-action, links to website and locations. These can have a huge impact on brand awareness and visitors, and ultimately, they have proven to increase sales by delivering engaging content straight to the customers mobile phone safe in the knowledge it will be read.
LINK Mobility UK can help you with your Valentine’s Day marketing communications through their innovative products and services such as our Coupons, Rich SMS and traditional SMS services. We can advise you on what will work best to meet your own requirements. Even if you don’t have GDPR compliant customer data, we can help! Using our Collect service you can collect specific customer data such as consent and permissions, preferences and also improve the number of sign-ups and responses which can be tied into a Coupon reward for completion. Contact LINK Mobility UK today.
LINK Mobility is Europe's leading provider within mobile communications, specializing in messaging, digital services and intelligent data usage.