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Maximise Christmas activity with engaging SMS campaigns 

It is almost that time of year again… The count-down has already begun and the excitement is building! This ultimately means that time is fast running out for you to make an impact on your final sales figures for 2019!

What can you do to ensure you have a great final month of the year? How can you engage with customers, thank them for their valued custom over 2019 and encourage them to carry this through 2020?

Christmas is a jolly time when most people like to communicate and engage, so it is the perfect time to do so with your customers. 98% of SMS text messages are read within 3 minutes! This means that mobile marketing is undoubtably the best tool for reaching out to your customers with seasonal promotions and end of year offers on your products and services. Email marketing messages can sit unread in an inbox for weeks, be deleted unread or worse sit unseen in the junk mailbox!! SMS really is the fastest and most reliable communication tool for business.

Many shoppers will have made purchases during Black Friday and Cyber Monday and will now want to wait until the post-Christmas sales before opening their wallets again. However, the build-up to Christmas is a great time to engage when customers are in the mood to interact and have more time on their hands. Competitions and give-aways can really drive more traffic to your store and increase sales. Everyone likes the chance of winning a prize – especially at this time of year!

How should I engage with my customers during the holiday season?

You can now engage with customers using anything from a simple ‘Merry Christmas’ text message to a more personalised media rich message incorporating images, coupons, bar-codes, count-down timers, videos and much more. Mobile marketing is now much more than just 160 characters – it is forward thinking; it creates brand awareness and is an extension to your communications channels. SMS and OTT messaging services (Messenger, WhatsApp…) can really help customers to feel more connected to brands.

December Ideas:

It doesn’t stop on Christmas day; as the festive season continues, so should the engagement with your customers.

LINK Mobility have vast experience of helping major retailers deliver highly effective SMS campaigns. From traditional SMS, which is simple and extremely effective, to Rich SMS and Coupons. LINK Mobility helps you go beyond the traditional text message and provide the ability to deliver engaging, trackable media rich content. With LINK Mobility’s SMS marketing, you know your message will be read while the competition’s messages sit unread in an email inbox or junk mail. Contact us now so we can help ensure your Christmas campaign is a success.

Maximising Black Friday Customer Engagement with SMS

Black Friday is a great day for shoppers trying to grab bargains for their Christmas shopping. Shoppers are willing to spend a great deal on ‘bargains’ if they believe they are getting better value for money. As a result, Black Friday is also a great day for retailers, but in order to maximise the potential, retailers MUST prepare in advance.

More than half of all internet shopping transactions are made on mobile devices so it’s safe to assume that a large number of consumers will make their Black Friday purchases on their mobile. When you are sending marketing campaigns, you want to know that your message will be delivered and read and not lost amongst the myriad of emails from retailers vying for the shopper’s attention.

The most effective way of standing out from the crowd is by sending SMS text messages. Delivered directly to the shoppers’ handset within a matter of minutes and with an average read rate of 98%, SMS is a game changing way to communicate your Black Friday offers.

LINK Mobility have a wealth of experience in delivering successful retail SMS campaigns and over the years have gained significant knowledge on best practice for Black Friday campaigns and how to drive customers’ sales. From the simple and extremely effective traditional SMS, to Rich SMS and Coupons, going beyond the basic SMS providing the ability to deliver media rich content including images, coupons, bar codes, count-down timers, videos and more. With LINK Mobility, you know your message will be read as opposed to sitting in a crowded email inbox or junk mail folder. Contact us now so we can help you ensure your Black Friday campaign is a success.

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