WhatsApp Business API | WhatsApp Business Platform
WhatsApp: Where Businesses and Customers Click
WhatsApp’s Business Platform places your messaging right into the hands of your audience. Make the most of features such as videos, images and chatbot conversations to really capture their attention.
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Getting started with WhatsApp
Discover how to get started with WhatsApp Business today. Our specialists will guide you every step of the way.
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Integrate with WhatsApp's API
You don’t need any technical knowledge to get started. As an approved Meta, WhatsApp API provider once you’re on on board, we’ll help you get live and sending using the WhatsApp Business API.
Build Templates
Create messages with ready-made tools such as forms to collect data and feedback , carousels to showcase products and services and even CTA buttons to encourage engagement. All through WhatsApp's Business platform.
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Send with a Verified WhatsApp Business Account
Embrace the reach and impressive engagement enjoyed by thousands of brands already using WhatsApp. LINK will be here at every stage of your journey.
Benefit from WhatsApp Chatbot
Utilise MyLINKConnect, LINK’s chatbot technology, to manage two-way conversations in WhatsApp.
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Benefits of WhatsApp Messaging
Why choose WhatsApp as your messaging channel? Create engaging and real conversations with customers and provide them with meaningful interactions with your brand.
Chatbots
With MyLINKConnect, create user journeys and responses to engage with your audience in a two-way format through WhatsApp.
Rich Content
Send images, videos, documents, emojis and more to engage your audience.
Simple API
With the WhatsApp Business API you can seamlessly integrate our messaging services into your existing systems.
Product Catalogue
Showcase products and services within WhatsApp's catalogue feature. Allow customers to add to a cart and share without leaving the chat.
Bring your number
Already have a number? There is no need to change it as you can bring your own number to a new WhatsApp Business account.
Verified
Verify your brand with WhatsApp to gain your green badge. Customers will interact with the knowledge that your account is legitimate.
Get in touch
Looking to get started with WhatsApp? Leave us a message.
How will you use WhatsApp?
With so many features it can be hard to know where to start!
As a WhatsApp Business service provider, let us help identify what works best for you. Speak with one of our advisors to learn more.
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WhatsApp FAQs
Take a look below at some of our FAQs. If we still haven't answered one of your burning questions or if you would like to enquire further, use one of the buttons below to get in touch:
What is WhatsApp Business API?
The WhatsApp Business API allows for a front-end platform to connect with WhatsApp's programme of features and marketing tools for medium-to-large enterprises.
In terms of LINK Mobility, this connection allows enterprises to send messages using one of 3 routes:
Send WhatsApp messages directly from our platform
Connect (also via integrated APIs) your CRMs to our WhatsApp messaging solution
Utilise our chatbot platform to automate two-way WhatsApp messaging with your audience
WhatsApp Business API vs WhatsApp Business App
Many ask 'what's the difference between WhatsApp Business App and the WhatsApp Business API?'
The WhatsApp Business App is a free-to-use and basic application aimed for micro and small companies to utilise.
For medium to larger organisations, the WhatsApp Business API provides many more features and robust support. This includes access to a verified sender agent and the ability to broadcast messages to larger audiences.
LINK Mobility is an approved Meta Business Partner and provides the WhatsApp Business API functionality.
What are the benefits of using WhatsApp Business?
There are endless benefits to a business to using the WhatsApp Business API, and these will vary depending on the use case. Below are some of the more prominent benefits we see:
Automated Messaging: This allows businesses to set up automated responses that serve 24/7. This is especially useful for handling common inquiries, providing instant responses, and maintaining consistent customer service even outside of business hours.
Integration with CRM and Systems: The API can be integrated with Customer Relationship Management (CRM) systems. This enables seamless data exchange between different systems, enhancing workflow efficiency and providing a holistic view of customer interactions.
Personalisation at Scale: Businesses can personalise messages in large volumes by incorporating customer datasets such as names and buying preferences into what is sent. This enhances customer engagement and makes interactions feel more personalised.
Multimedia Messaging: The API supports sending multimedia content such as images, videos, and documents. This allows businesses to showcase products, provide instructions, and offer richer content that often encourage greater conversions.
Security and Verification: The use of WhatsApp's verified business accounts adds an extra layer of authenticity to interactions. Meta must approve every business verified on their platform as a sender agent. LINK will support customers through this verification process.
Advanced Analytics: The API provides in-depth analytics. Businesses can see message delivery rates, read receipts, response times, and other metrics, helping to refine communication strategies and best practices.
WhatsApp sounds ideal, what's next?
If the information we have provided here sounds like an ideal solution for your organisation or if you are keen to learn more:
Schedule a call now with one of our team to talk things through
Or get in touch through our online form to ask a question.
Why am I starting to see more businesses use WhatsApp?
You are right. WhatsApp is becoming a very prominent and popular messaging channel for businesses to use. This is because of its API connectivity to CRMs and due to the large volume of features it offers businesses.
On top of this, WhatsApp is a globally recognised and popular messaging app. Therefore the likelihood of your customers using the channel and receiving your message is highly likely. At LINK Mobility, if you have concerns about delivery rates, we can also automate a secondary message attempt. This means if your customer does not have WhatsApp and does not receive your message, they will instead automatically receive a similar message via a different channel (elected by you) eg. SMS.
How does WhatsApp Business API work?
The WhatsApp Business API allows businesses to message customers on WhatsApp.
Following Meta approval, businesses set up a verified WhatsApp Business Account and integrate the API with their systems and LINK's solutions.
Here they can now send messages, respond to inquiries, and automate replies using templates.
The API supports multimedia and personalised content, enhancing customer engagement. It enables two-way communication, automated messages, and integration with CRM systems. Messages are sent securely, offering advanced analytics for performance insights. The API also facilitates seamless customer support, marketing, and transactional communication, helping businesses enhance their customer interactions on a global scale.
How much does the WhatsApp Business API cost?
Is the WhatsApp Business API free?
As with any messaging channel, each message holds a cost. The base cost is publicly available online and posted by Meta.
For more specific LINK costs, please get in touch where we will be happy to discuss your goals and solution needs.