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LINK Insight Dashboard

Get better customer segmentation and overview

Segment your customer portfolio

With the LINK Insight Dashboard you get a clear overview of your customer portfolio and customer activities. We offer real-time follow-up from your campaigns and an opportunity to compare your results with the others in the same industry.

The dashboard provides valuable insights from all your mobile services and a better overview of your customer portfolio. We provide access to unique insights based on mobile data, which allow you to improve your customer segmentation and further develop your mobile communication.

Follow in real time

The LINK Insight Dashboard presents all data almost in real time, which allows you to monitor the results around the clock, every day. You can combine different mobile services from LINK and design your own, individual and unique dashboard. The dashboard can also be delivered in the form of raw data via our Insight API, which allows you to embed this data into your reporting tool.

Powerful classification model

We have integrated Europe’s most comprehensive classification model “MOSAIC” into our LINK Insight Dashboard. If combined with our own unique behavioural index Mobile Behaviour Index, you are well on your way to personalised mobile communication. Plus we are GDPR compliant!

Industry comparison

Our own unique database of mobile behaviour lets you compare performance and activities with the rest of the industry. We can provide valuable insights regarding distribution of messages, conversions, redemption of coupons, paid invoices and so on.

Get better customer segmentation

All enabled services are automatically added to your admin panel on the LINK Insight Dashboard to give you valuable insights. Get a clear overview of your customer activities and compare the results of your campaigns with the rest of the industry.

You have easy access to different insights for each LINK service and can specify services, time periods, filtering parameters and grouping to compose your own individual and unique dashboard. 
You have the opportunity to upgrade to a more advanced Business version that allows you to compare your results and your distribution with your industry (table view and export to CSV). Also in the LINK Insight Business Dashboard you can choose to retrieve all data in the dashboard via our LINK Insight API.  
We offer an upgrade with MOSAIC (classification) for both LINK Insight Basic and Business. If you do, you will be able to filter on specific MOSAIC segments in the available views.

The service can be linked to our VAMS services (LINK Coupon, LINK Collect, LINK Stamp card and LINK Mobile Invoice).