Through the Salesforce Marketing Cloud, enterprises have the flexibility to send standard SMS messages to their customer base but now also have the option to send rich SMS messages. Rich SMS messages bring color to the black and white SMS channel and allow customers to improve customer experience by creating personalized offers with branded mobile landing pages.
LINK’s rich designer is seamlessly integrated into the Journey Builder and allows customers to create landing pages simply by dragging and dropping rich widgets, like logos, images, videos, buttons, scratch cards, QR-Codes, and more into the designer. A URL shortener is also built into the solution which can be automatically applied to each campaign to save on SMS characters.
Insights into campaign performance such as outbound and inbound SMS messages, short URL clicks, and end-user’s interactions with the rich landing pages are captured for individual post-processing needs directly within dedicated Salesforce Data Extensions. This data can be used to trigger separate campaigns within Salesforce to build on user preferences, boost customer satisfaction, and help increase conversions.
LINK’s products enable enterprises to build rich campaigns that create lasting impressions with their customers.
When communicating with brands, interactive experiences are guaranteed to increase customer satisfaction. In fact, 86% of buyers are willing to pay more for a great customer experience.*
Other benefits include: